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Letter from the Director

The Arts Mean Business. That is our message being delivered today by the Jackson Arts Council who announced it has joined the Arts & Economic Prosperity 5 Study, a national study measuring the economic impact of nonprofit arts and culture organizations and their audiences. The research study is being conducted by Americans for the Arts, the nation's nonprofit organization advancing the arts and arts education. Jackson Arts Council, a first time study participant, and the Tennessee Arts Commission, the state's arts agency, are proud to be partnering in this impact study. This is the fifth national study over the past 20 years to measure the impact of arts and culture spending on local jobs, income paid to local residents, and revenue generated to local and state governments.

As one of nearly 300 study partners across the United States, Jackson Arts Council will collect economic impact data from local nonprofits that offer arts and culture programming both formal and informal. This study will show how nonprofit arts and culture are an important industry in our community - empowering people locally, purchasing goods and services from local merchants, and helping to drive tourism and economic development.

Jackson Arts Council will also collect surveys from attendees at arts and culture events. Previous national studies have shown that the average attendee spends $24.60 per person, per event, beyond the cost of admission. Those studies have also shown that on average 32 percent of arts attendees travel from outside the county in which the arts event took place, and that those cultural tourists typically spend nearly $40 per person - generating important revenue for local businesses and demonstrating how the arts drive revenue for other businesses in the community.

Surveys will be collected throughout calendar year 2016. The results of the study will be released in June of 2017. How can you help? Your data is vital for the study to truly represent the breadth and depth of the arts in Jackson Madison County, so we encourage you to particpate in the surveys delivered at your local art events. If you woul dlike to be an AEP5 volunteer, please call the Arts Council at (731) 423-2787.

More about Arts & Economic Prosperity Study 5

This is the fifth national study over the past 20 years to measure the impact of arts and culture spending on local jobs, income paid to local residents, and revenue generated to local and state governments.

There are two typles of surveys: one for attendees at arts and culture events; and the other for nonprofit arts and culture organiations or nonprofits who have arts and culture programming.

Organizational Survey

Americans for the Arts will be collecting information on organization for City of Jackson.

There is a new one-page sheet for organizations to complete. The deadline for organizational surveys is October 28.

Click on the button below to download the one-page printable survey. Or log on to www.da.culturaldata.org to complete the online one-page survey. 

Survey

Thank you to the organizations who have completed the following organizations who have completed the survey or hosted an audience intercept survey:

The AMP, Art in the Village, Ballet Arts, C-MACC, Jackson Children and Teen Theatre, Jackson Choral Society, JDDC, Jackson Madison County Library, Jackson Theatre Guild, The Jackson Symphony Orchestra, The NED, SAACA, University of Memphis Lambuth, Union University, West Tennessee Artisan Trail, West Tennessee Healthcare Foundation

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